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| ISBN | 978-81-961559-1-9 |
|---|---|
| Year | 2023 |
| Price | ₹ 1,800 |
| Edition | Hard Bound |
| Pages | 300 |
| Publisher | Pointer Publishers, Jaipur |
| Subjects |
Tourism planning is also important because, by creating plans and strategies, destinations provide an example that other destinations can follow to improve tourism in their area. It ensures that the destination is consistent with changing market trends, constantly addressing tourist and resident needs as they arise. Tourism planning should be an integral part of any destination’s tourism development plan in order to achieve the best results and satisfy all stakeholders. Tourism planning is key to maintaining sustainable tourism and whilst some destinations do this very well, others (often developing countries), fail the recognise the importance of effective tourism development planning. Marketing strategy is a powerful process that gives an organization a competitive advantage in the marketplace. While just defining a marketing strategy will not automatically create a competitive advantage, it will allow the organization to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Economic development is a broad concept with no universally accepted definitions. It generally refers to the economic impacts of tourism on the host destination and region, while also taking into account the speed and extent of the economic transformations associated with its development. Global tourism is now generally recognized as one of the largest industries in the world and one of the most significant sources of employment and Gross Domestic Product (GDP). Tourism particularly benefits the economies of developing countries, where most of the sector’s tourism jobs and businesses are being created. This book is aims to explore and advance our theoretical and practical understandings of the intersections between tourism, planning and development studies.
Read from the printed jacket. Pending editorial approval.
Dr. K.L. Tandekar, M.Com, PhD, is Principal at Govt. Digvijay Autonomous PG College, Rajnandgaon, with 27 years of teaching and 13 years of administrative experience. He has published 70 research papers and two books.
